Every Bottle Better with Vinventions Closures

One of the funniest viral videos doing the rounds on social media recently is a clip of increasingly frustrated Amazon Alexa users shouting instructions at the voice search assistant only to be repeatedly given the wrong information back. It seems the angrier a particular retired Scotsman becomes trying to get Alexa to play one of his favorite traditional Scottish folk songs, the less Alexa can understand him—offering him suggestions of John Denver instead.

“Coca-Cola once hoped to teach the world to sing in perfect harmony. The same could be said for how the global wine industry tries to speak the same language when talking about wine. But is traditional wine education the right way to really engage with new trade members and consumers in both existing and emerging markets around the world?” asks Richard Siddle.

If you want to throw the equivalent of a verbal hand grenade into a conversation amongst wine professionals then, other than natural wine, the issue of what type of closure people like, and why, is arguably one of the most contentious issues around.