Noël Group Invests in Customer Vineyard

–  By Donna Mercer

Napa Valley, California - Noël Group--a North Carolina-based privately-owned industrial management company, and parent company of Vinventions USA, LLC—announced Tuesday, October 27th that it has invested in Customer Vineyard to support their aggressive growth and expansion initiatives. Noël Group was an early supporter of Customer Vineyard’s vision and this new investment demonstrates the increasingly critical role data plays within the beverage industry. Supporting Customer Vineyard is aligned with Noël Group’s mission of providing the resources and expertise to pursue promising new initiatives and create the means to cultivate and capitalize on inter-company synergies. 

In addition to this influx of capital, Mary Jo Dale was named CEO and President of Customer Vineyard, and Bryan Bunker, Noël Group’s Vice President of Strategy and Development, was appointed to the board of Customer Vineyard.


"Mary o is uniquely qualified to lead this venture," said Marc Verissimo, Customer Vineyard’s Board Chairman. “With wide-ranging experience in beverage, hospitality, and consumer-facing sectors and more than two decades of experience tackling challenging data and marketing issues, we are thrilled to welcome Mary Jo Dale as CEO and President of Customer Vineyard.”


Bryan Bunker added, “We are impressed with Customer Vineyard’s business progress and pleased to make this investment to further its successful growth strategy while supporting the wine industry overall. Customer Vineyard’s platform delivers unique, data driven value to wineries, and we look forward to its continued success.”

About Customer Vineyard: Customer Vineyard is a Santa Rosa, CA based corporation that evolved via a wine industry consortium (Silicon Valley Bank, Sonoma State University’s Wine Business Institute and Vinventions) to help build the industry’s first cross-winery DTC (direct-to-consumer) database of consumer spending patterns and behaviors. Founded by Mary Jo Dale, the firm specializes in helping wineries analyze data and execute precision-focused marketing programs to profitably grow their DTC business.

About Vinventions LLC: Vinventions USA is a comprehensive provider of wine closure solutions designed to support the diverse requirements of still and sparkling wine producers. Vinventions provides closure solutions that maximize performance, design, and sustainability.  Brands include Nomacorc PlantCorcs™, Vintop Screwcaps, and Wine Quality Solutions which includes enological devices, equipment, and services that improve the quality and consistency of wine through real-time quality control.

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